How to catch an employer’s attention with a My1Min application

Creating a video presentation combined with a skills-based CV for a job application is a powerful way to stand out. But what should you include? What really makes an employer take notice?The answer isn’t just about qualifications, it’s about motivation, personality, and potential.

"Employers don’t hire resumes, they hire people."

Start with why you want the job
Your video should clearly explain why you want this specific position. This may seem simple, but it’s often the detail that sets strong candidates apart.Employers are looking for people who are genuinely excited about the role, not just someone who meets every requirement on paper. Passion, interest, and a clear understanding of the job can outweigh even a few technical gaps.

Highlight your willingness to learn
Not every applicant will meet all of the listed requirements—and that’s okay. Some roles come with strict prerequisites, such as certifications, licenses, or language fluency. But in many cases, employers are open to candidates who show strong potential and a willingness to grow. Use your video to demonstrate that you are:

• A fast learner
• Eager to develop new skills
• Open to on-the-job training

If you're missing a specific skill but can explain how you plan to acquire it, or how you've quickly picked up similar skills in the past, you show initiative and adaptability, which many employers value highly.

Emphasize cultural fit and personality
Employers don’t just hire resumes, they hire people. A video application allows you to show who you are beyond your credentials. Here’s what to convey:

• Your enthusiasm
• A positive attitude
• How you’d fit into the team and company culture

Many hiring managers will choose someone slightly less experienced if they believe that person will be a great teammate, is highly motivated, and has the right attitude.

What to include in your video application
To make your video presentation effective, be sure to include:

• A brief introduction: Name, role you're applying for
• Why you're interested in this particular position
• Why you're a great fit (skills, mindset, or experience)
• A mention of your willingness to learn or grow into the role
• A warm and confident closing statement

Keeping it limited to 1 minute is usually enough to make a strong impression.

‍Motivation matters

‍Motivated employees tend to outperform even the most technically skilled candidates if those candidates lack drive. Use your video to show that you're not just qualified, you’re committed. You're excited about the opportunity, ready to learn, and eager to contribute.That’s the kind of energy that gets noticed and hired.

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‍Ready to make your best job application ever?

‍Create your 1-minute video application and show employers your potential.